CAROL'S ARCHIVES

For this project, I styled and creatively directed a dynamic photoshoot and video campaign for the streetwear brand ILLVZN.

 

Inspired by the gritty and authentic energy of the London Underground, the theme was rooted in urban exploration and self-expression, mirroring the brand’s ethos.

We captured the essence of movement, individuality, and connection through striking visuals featuring bold compositions and moody lighting reflective of the underground’s unique ambiance. The interplay of industrial backdrops, graffiti-lined walls, and the raw energy of passing trains became a perfect stage to highlight ILLVZN’s modern, edgy designs.

This project was a seamless fusion of urban culture and contemporary fashion, delivering a campaign that encapsulates the pulse of London streetwear